Typefaces in Graphic Design

I’m sure by now, after learning about the two kinds of typefaces, many of you have noticed the different types of fonts used on billboards and advertisements. Whether they are a strong bold sans serif or a simple, elegant serif typeface—signage may utilize one, if not both typefaces at the same time. A good rule of thumb is to make sure each of your fonts are indeed different in some way.

Let’s start off with the example below.

Notice how the text manages to transition, back and forth, from a serif to a sans serif typeface. Although several different font families are used, the overall message can be understood and the text is also given character. However, using this many typefaces is not recommended. Although it is a bit cliché, when it comes to graphic design, less is definitely more.

When it comes to choosing fonts, using different font families is probably the most prominent method for graphic design. Just as you see in the example above, make sure each of your typefaces have some sort of difference between them. Even though a majority of the text is made up of a serif typeface, simply changing the typeface of the word "Mother" to a sans serif typeface has truly made this frame come to life.

Let’s take a look at one last example.

Despite both typefaces being sans serif, simply adding a bolder font or even just changing the font style to “bold” will make your message just as effective. 

Now go on out, create your design, and make a statement!